Interesting coca cola facts. The history of Coca-Cola - the company that took over the world. Facts about the Coca-Cola can

coca cola is a non-alcoholic carbonated drink that has been produced by The Coca-Cola Company since May 8, 1886. This is 2006-2010. (73.752 billion dollars). The history of the Coca Cola company originates in Atlanta (USA). It was created by a former officer of the American Confederate Army, pharmacist John Stith Pemberton. The name of the legendary drink was invented by his accountant Frank Robinson, who calligraphically depicted the inscription Coca-Cola and the logo still looks like this.

It was like this: three parts coca leaves to one part tropical kola nuts. It was patented as a cure for nervous disorders. For the first time, it could be bought from the vending machine of Jacob's largest city pharmacy in Atlanta. In addition, the creator of Coca-Cola claimed that it could cure impotence.

At first, only 9 people bought a new product per day. And for the first year of sales managed to earn only $ 50. And the production of this drink took $ 70, that is, the business was unprofitable. But over time, the popularity of Coca-Cola along with the profits increased. In 1888, John Stith Pemberton sold the rights to release his drink. And already in 1892, businessman Asa Griggs Candler, who bought them for $ 2,300, founded The Coca-Cola Company, which is still afloat.

History of the Coca-Cola Company

How did Coca Cola develop?

In 1902, with a turnover of 120 thousand, Coca-Cola managed to become the most popular drink in America. But in the late 1890s, society opposed cocaine, and in 1903 the New York Tribune published a scandalous article that Coca-Cola, which bandits had drunk on, was to blame for the attacks of blacks from the slums on white people. That is why, later in production, fresh coca leaves had to be replaced with “squeezed” ones that do not contain cocaine.

Facts about the Coca Cola Company

Over the years, the demand for Coca-Cola has grown at an unrealistic rate. Already 50 years after its first debut, this drink managed to become almost a national symbol of the United States.

It is worth noting that since 1894 Coca-Cola has been sold in bottles, and since 1955 in cans.

• 1915 - Designer Earl R. Dean (Terre Haute, Indiana) creates a new 6.5 oz bottle design. He borrowed its shape from the cocoa fruit, and in order for it to stand better, an extension was made at the bottom. In subsequent years, about six billion such bottles were produced in total.
• 1916 - 153 lawsuits filed against plagiarized brands (Candy Cola, Fig Cola, Cold Cola, Koca Nola, Cay-Ola).
• 1955 – 10, 12 and 26 oz. bottles were released.
• 1982 - Diet Coke appeared.
• 1988 - Coca-Cola entered the USSR market.

A little later, under pressure from competitors who produced their drinks without sugar and caffeine, Coca-Cola had to diversify its range.

Appeared on store shelves

How coca cola is made

• New Coke,
• "Classic Coke"
• Cherry Coke,
• Caffeine-Free New Coke,
• "Caffeine Free Tab",
• tab,
• Caffeine-Free Diet Coke.

By the way, the most important competitor of Coca-Cola to this day is another successful Pepsi-Cola company.

2007 - Coca-Cola introduces its new 0.33 liter glass bottle. It has become wider by 0.1 mm and shorter by 13 mm. Its weight was only 210 grams, which is 20% less than its predecessor. Such changes have significantly reduced the use of glass in production.

Coke recipe

The exact formula of Coca-Cola natural spices is not known to ordinary consumers, as it is a trade secret. The original copy of the formula is stored in the main vault of the SunTrust Bank in Atlanta. There is a myth that the formula only applies to two executives, each of whom only has access to half of the formula. But these are all just rumors, in fact, the recipe is known not only to higher management, but also to people who were directly involved in the preparation of the drink.

In 2009, the Turkish authorities and the St. Nicholas Foundation organized a lawsuit due to the fact that food additives contain the dye carmine, an extract from female insects. This caused a scandal, since certain religions (Judaism, Islam) forbid eating insects. But a little later, information appeared on the official website of Coca-Cola that denied the inclusion of carmine in the composition of the drink.

Health effects of coca cola

The negative impact of Coca-Cola on the body has not been officially established. It is only not recommended to use it for diseases of the gastrointestinal tract, acute and chronic gastritis, gastric and duodenal ulcers, pancreatic diseases, disorders of the biliary tract and other pathological processes. Patients with diabetes should avoid Coca-Cola, which contains sugar. In addition, an excess of phosphoric acid in the body, which Coca-Cola contains, sometimes causes calcium deficiency and urolithiasis.

How much does coca cola cost

Today in Russia the price for one bottle of 0.33 fluctuates around 20 rubles.

I bet you didn't know

• 1. Coca-Cola perfectly removes rust, removes scale in the kettle, plaque in the toilet bowl.
• 2. If you drop a Mentos dragee into a bottle of low-calorie Coca-Cola, it will explode like a fountain.
• 3. Coca-Cola is the longest running sponsor of the Olympic Games (since 1928).
• 4. In 1931, by order of the Coca-Cola company, the Swedish artist Haddon Sundblom painted Santa Claus not as a cheerful old elf, but as a cheerful old man with a thick, gray beard and ruddy cheeks. Since then, this Santa has become a popular and beloved symbol of the Christmas and New Year holidays.
• 5. The pH of Coca-Cola is 2.8.

• — In 1989, Coca-Cola became the first foreign company to advertise its trademark in Moscow (on Pushkinskaya Square).
• - A huge sign is placed above the World of Coca-Cola pavilion in Atlanta, which consists of 1407 ordinary and 1906 linear neon bulbs. Its height is 9 m, width - 8 and weight - 12.5 tons.
• - Back in 1904, the first outdoor billboard for Coca-Cola was painted. It still has its seat in Cartersville, Georgia.

Video: Monsters Inc - Coca-Cola

Coca-Cola is one of the most famous and popular drinks in the world. It is not surprising that many interesting facts are associated with it. We present some of them to your attention today.

About 94% of the world's population knows the Coca-Cola brand. The company's marketers claim that "Coca-Cola" is the second word that can be considered international (the first is "okay").

The average earthling consumes any product of The Coca-Cola Company (The Coca-Cola Company) at least once every four days. Interestingly, the company's drinks are produced not only under the Coca-Cola trademark - the company also owns about 500 other brands.

Coca-Cola cans account for over 17% of all aluminum produced in factories in the United States.

Before 1904, each bottle of cola contained 60 milligrams of cocaine. Now the recipe of the drink also includes an extract of coca leaves, but already devoid of its narcotic component.

An interesting fact: to make Coca-Cola less cloying and sweet, phosphoric acid was included in its composition. Thanks to this, Coca-Cola can be used as a cleaning agent, albeit a weak one. In some US states, police officers keep 8 liters of cola in patrol cars to wash blood stains from the roadway at accident sites: in such situations, the famous drink is much more effective than plain water.

To get a liter of cola, you need to spend 2 liters of drinking water. It's no surprise that Coca-Cola's factories use up to 300 billion liters of fresh water every day.

In Hong Kong, locals drink hot (!) Coca-Cola to cure a cold, and in some resorts they rub cola on skin burned by jellyfish. It is said to help relieve pain and promote faster healing. Although, from the point of view of medicine, both of these facts are very doubtful.

Interestingly, at first Coca-Cola was sold as a remedy for headaches, nervous diseases and ... impotence.

The highest per capita consumption of cola is in Iceland and Mexico. Why exactly in these two countries, which are absolutely different from each other, even marketers in the Coca-Cola company do not know.

In India, Coca-Cola is sprayed on crops to protect them from harmful insects. Pests die not only from the substances contained in the drink, but also from the chewing gums of ants attracted by sugar, which is very abundant in cola. Interestingly, treating the fields with Coca-Cola costs Indians less than special pesticides.

Some divers and paintballers rub Coke on the inside of their masks to keep them from fogging up.

In many armies of the world, Coca-Cola is used to wash the wheels of military equipment before parades and parades. If they are washed with ordinary water, a gray mud coating remains. But after washing with cola, the tires look like they were just brought from the factory.

Interestingly, the Coca-Cola recipe is considered strictly secret. Allegedly, only the top executives of the corporation have access to it. In fact, this fact is nothing more than a myth. The exact formula of the drink is known to almost all technologists working at the company's factories. Another thing is that the recipe is a trade secret, so Coca-Cola employees do not disclose it.

The Coca-Cola Company has been a sponsor of the Olympic Games since 1928. No one sponsored the Olympics longer.

The modern image of Santa Claus was created by the Swedish artist H. Sandblom for the Coca-Cola Company, which needed a marketing Christmas symbol.

Interestingly, after the Second World War, a limited batch of transparent Coca-Cola was produced. It was meant for... Marshal Zhukov! The fact is that during one of the meetings of the Soviet commander with the American General Eisenhower, the latter treated Zhukov with cola. The marshal liked the drink so much that he turned to Eisenhower with a request to supply his headquarters with Coca-Cola. True, so that no one would accuse Zhukov of being addicted to one of the symbols of the “decaying” West, he asked to prepare a special colorless cola for him. This issue was resolved at the level of the then American President Truman, and as a result, Coca-Cola technologists released a special batch of transparent soda, bottled without labels, but with red stars on the corks.

And finally, a fun fact: the Libyan dictator Muammar Gaddafi once said that the recipe for Coca-Cola was invented in his country. Moreover, he even demanded royalties in favor of Libya. The Coca-Cola Corporation ignored Gaddafi's demands.

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1. The active ingredient in Coca-Cola is phosphoric acid. Its pH is 2.8. In 4 days, it can dissolve your nails.
2. To transport Coca-Cola concentrate, the truck must be equipped with special pallets designed for highly corrosive materials.
3. Coca-Cola distributors have been using it to clean their truck engines for 20 years.
4. In many states (in the USA) the traffic police always have 2 gallons of Coca-Cola in their patrol car to wash the blood off the highway after an accident.
5. Put a steak in a plate with Coca-Cola - and in 2 days you will not find it there.
6. To clean your toilet, pour a can of Coca-Cola down the sink and... don't flush for an hour.
7. The citric acid in Coca-Cola will remove stains from faience.
8. To remove rust stains from a chrome car bumper, rub the bumper with a crumpled sheet of aluminum foil soaked in Coca-Cola.
9. To remove corrosion from car batteries, pour a can of Coca-Cola on the batteries and the corrosion will disappear.
10. To loosen a rusted bolt, soak a rag in Coca-Cola and wrap it around the bolt for a few minutes.
11. To clean stains from clothes, pour a can of Coca-Cola on a pile of dirty clothes, add laundry detergent and machine wash as usual. Cola will help get rid of stains. It will also clean the windows in the car from road dust.

Story

6.5 oz bottle, invented in 1915.

The main ingredients of Coca-Cola were as follows: three parts of coca leaves (from the same leaves in 1859, Albert Niemann isolated a special component (drug) and called it cocaine) to one part of the nuts of the tropical cola tree. The resulting drink was patented as a drug "for disorders of the nervous system" and began to be sold through a machine in Jacob's largest city pharmacy in Atlanta. Pemberton also claimed that Coca-Cola cures impotence and that those who are addicted to morphine can switch to it (Pemberton himself was not indifferent to morphine). At that time, cocaine was not a banned substance, and its harm to health was not known (for example, in the story "The Sign of Four" by Arthur Conan Doyle, Sherlock Holmes used cocaine in moments of inactivity, so painfully endured by him). Therefore, cocaine was freely sold, and it was often added to drinks instead of alcohol for pleasure and tone - Coca-Cola was not new in this.

At first, an average of only 9 people bought the drink daily. Sales revenue for the first year was only $50. $ 70 was spent on the production of Coca-Cola, that is, in the first year the drink was unprofitable. But gradually the popularity of Coca-Cola increased, and the profits from its sale too. Pemberton sold the rights to the drink in 1888. In 1892, businessman Asa Griggs Candler, who held the rights to Coca-Cola, founded The Coca-Cola Company, which is still producing the drink today.

Since 1894, Coca-Cola has been sold in bottles.

In 1902, with a turnover of $120,000, Coca-Cola became the most famous drink in the United States.

The English science fiction writer H.G. Wells' novel Tono-Bange is a satire on the creation, advertising and distribution of Coca-Cola (named "Tono-Bange" in the novel).

In the late 1890s, public opinion turned against cocaine, and in 1903 a devastating article appeared in the New York Tribune, claiming that it was Coca-Cola that was to blame for the fact that Negroes from the urban slums who had drunk on it began to attack white people. After that, not fresh coca leaves were added to Coca-Cola, but already “squeezed out”, from which all cocaine was removed.

In 1915, designer Earl R. Dean (Eng. Earl R Dean) from Terre Haute, Indiana, came up with a new 6.5 oz bottle. The shape of the bottle was inspired by the cocoa fruit (according to one version, Dean confused the words "coca" and "cocoa", according to another, he could not find anything about coca or cola in the library). To make the bottle stand better on the conveyor belt, an extension is made at the bottom. Over the following years, more than 6 billion of these bottles were produced.

In 1916, 153 lawsuits were filed against imitation brands such as Fig Cola, Candy Cola, Cold Cola, Cay-Ola, and Koca Nola.

In 1955, Coca-Cola began to be sold in bottles of 10, 12 and 26 ounces.

In 1980, Coca-Cola became the official drink of the Moscow Olympics.

In 1982, Diet Coke was launched.

In 1988, Coca-Cola entered the USSR market, production was established at the Moskvoretsky brewery.

Later, under pressure from competitors who produced caffeine-free and sugar-free drinks, The Coca-Cola Company began releasing Classic Coke, New Coke, Cherry Coke, Tab, Caffeine-Free New Coke, Caffeine-Free Diet Coke and Caffeine-Free Tab.

On December 4, 2007, Coca-Cola introduced a new glass bottle with a capacity of 0.33 liters, which became shorter by 13 mm, wider by 0.1 mm and weighs 210 grams, which is 20% less than the previous one. For example, in the UK, these changes reduce the use of glass to 3,500 tons annually, and carbon dioxide emissions to 2,400 tons.

In January 2011, in California, 4-methylimidazole, found in caramel color, was listed as a possible carcinogen by The Safe Drinking Water and Toxic Enforcement Act of 1986, indicating that 16 micrograms per day of the substance does not pose a significant risk. The reported amount of the substance is much less than the average consumption of the substance by Coca-Cola and Pepsi users. The food industry opposed the decision, pointing out the need for additional warnings on many products.

In March 2012, Coca-Cola and Pepsi announced changes to the production of caramel colors to meet new California standards. Drinks sold in California already comply with the new requirements. As of March 2012, the method of making caramel colors used in Europe has not changed, the content of 4-methylimidazole remains at the same level.

Composition and recipe

The components of the "classic" version of Coca-Cola are:

• purified sparkling water;
• sugar;
• natural dye caramel;
• acidity regulator orthophosphoric acid;
• natural flavors;
• caffeine.

To prepare 1 liter of Coca-Cola, 2 liters of water are needed.

The exact composition of Coca-Cola's natural spices (other than the ingredients listed above) is a trade secret. The original copy of the composition is stored in the main vault of the SunTrust Bank in Atlanta. Its predecessor, the Trust Company, was the underwriter of The Coca-Cola Company's IPO in 1919.

A popular myth is that only two executives can have access to the lineup, and each can only have access to half of the information. The truth is that although Coca-Cola has a rule restricting access to only two executives, each of them knows the entire composition, and others, in addition to the established two, knew the manufacturing process.

Health impact

"Coca-Cola" in a branded glass with ice from a branded form

No specific negative effect of the drink on the body has been reliably established. The effect of the Coca-Cola drink on health is no different from other similar products. So, it is not recommended to drink highly carbonated drinks for people suffering from diseases of the gastrointestinal tract, in particular, acute and chronic gastritis, including those accompanied by increased gastric secretion, peptic ulcer of the stomach and duodenum, disorders of the biliary tract, diseases of the pancreas. Patients with diabetes should be aware of the sugar content in the classic types of drink.

There is mention of a 2004 study that found a link between regular daily consumption of sweetened beverages and an increased risk of developing type 2 diabetes. In 2013, it was found that the effect of regular dosages of sweetened soft drinks on the development of diabetes was not statistically significant.

Hong Kong residents drink hot Coca-Cola as a cold medicine.

Alternative uses

Pouring Coca-Cola into a vibratory roller

Coca-Cola and Mentos

Coca-Cola fountain over 2 meters high

Cola + Mentos

If you drop Mentos dragees into a bottle of Coca-Cola (low-calorie cola is best), then a fountain of drink will beat from the neck of the bottle. This is because Mentos (especially unpainted and unglazed) creates irregularities that serve as release centers for dissolved carbon dioxide. Other ingredients that play a role in the chain reaction are aspartame (a sugar substitute), sodium benzoate (a preservative) and caffeine in Coca-Cola and gum arabic and gelatin in Mentos. These ingredients work well together, and if they are mixed and enough gas release sites are added, a violent reaction starts, which releases all the carbon dioxide at once, resulting in a cola fountain. The reasons for this phenomenon were analyzed and described in the program "MythBusters" on the Discovery Channel in the fourth season, issue No. 57. The myth about the likelihood of damage to a normal stomach with a mixture of Coca-Cola and Mentos was also refuted there.

Using this effect, the Americans Fritz Groub and Stephen Waltz (Buckfield, Maine, USA) rode a "jet car" 67 m. 648 Mentos lollipops.

Data

• A colorless version of Coca-Cola was produced specifically for the Soviet Marshal G.K. Zhukov.
• The huge Coca-Cola sign, located above the World of Coca-Cola pavilion in Atlanta, consists of 1407 ordinary light bulbs and 1906 linear neon lamps. Sign height - 9 m, width - 8 m, weight - 12.5 tons.
• Coca-Cola is the longest running sponsor of the Olympic Games. Coca-Cola's partnership with the Olympic Movement dates back to 1928.
• Drawing Santa Claus for The Coca-Cola Company in 1931, the Swedish-born artist Haddon Sundblom depicted him not as a cheerful old elf, as was then customary, but as a cheerful old man with ruddy cheeks and a thick white beard. Over the years, Santa Sandbloma has become a well-known and beloved personification of the Christmas and New Year holidays.
• The largest Coca-Cola sign is located in the Chilean city of Arica. It is laid out on top of a hill of 70 thousand Coca-Cola bottles, its dimensions are 122 × 40 m.
• The first outdoor billboard for Coca-Cola, painted in 1904, is still in its place in the town of Cartersville, Georgia.
• The pH of Coca-Cola is 3.0 ± 0.3.
• In 2011, the National Geographic TV channel showed the plant, its work and the secret of making the Coca-Cola drink.
• In 1989, Coca-Cola was the first foreign company to advertise its brand on Pushkin Square in Moscow.
• In 2015, a regional law came into force in the Vologda Oblast banning the sale of tonic drinks. Coca-Cola was among the drinks sold from the age of 18 upon presentation of a passport, and cocoa was also on the list.
• For the preparation of Coca-Cola, the company annually spends about 200 billion liters of water.
• Coca-Cola marketers claim that the phrase "Coca-Cola" itself is considered the second most popular and recognizable among the inhabitants of the planet in the world. The first position is consistently occupied by the word "ok".
• The largest amount of Coca-Cola is consumed in Iceland and Mexico.

There are brands that capture the attention of the public for many decades, which are equally known to several generations and people from different social strata. So, mothers, fathers and children, millionaires and beggars, politicians and ordinary office workers know about the legendary Coca-Cola drink. The history of Coca-Cola stretches over 130 years. This brand, according to marketers, is known to more than 94% of the population in the world, and the symbol of the most popular soft drink has become a symbol of all America. So where did it all start?

Creating a drink

The history of the creation of the Coca-Cola company began back in 1886. John Stith Pemberton, an Atlanta resident, was a retired amateur chemist and owned a small pharmaceutical company when he came up with a sweet syrup formulation to treat nervous disorders. Pemberton believed that in addition to affecting the nervous system, his medicine could also get rid of problems with potency and dependence on morphine (to which the inventor himself was somewhat addicted).

The resulting drink was very sweet and thick, and it was based on coca leaves (the cocaine used in the drink then seemed to be a useful ingredient that cannot harm human health) and nuts of the tropical cola tree in a ratio of 3: 1. The name of the drink - Coca-Cola - was coined by Pemberton's accountant and written by him in beautiful calligraphic letters, which have survived unchanged to this day.

John's friend advised him to take his invention to the largest local pharmacy, where the syrup began to be sold to customers in a special machine. One glass cost five cents, but the drink did not gain much popularity. At first, only 9 cups of syrup were sold per day, and this continued for a year. Pemberton's total revenue for this period was only 50 USD, while the production demanded 70 USD.

However, over time, the drink began to gain the attention of buyers, and here began the success story of Coca-Cola. By the end of 1886, the drink became carbonated, and the history of Coca-Cola in "carbonated" form is quite interesting. Once a pharmacy visitor who came with a hangover asked for a glass of Cola, but the pharmacist was too lazy to go to the other end of the hall for water, and he offered to dilute the medicinal syrup with soda. The visitor really liked the taste of the resulting drink, and soon this recipe spread to all Atlanta pharmacies.

The real shift came with the introduction of Prohibition. Then the inventor of the recipe was forced to sell the formula and equipment, and most of his firm was sold to the salesman who first mixed Coca-Cola with soda. Pemberton himself received $2,000 for his invention. Probably, this money was not enough for a prosperous life, and the inventor of the world famous drink in the future died in poverty. The tombstone on his grave appeared only seventy years later.

Rapid turns

Further, the history of the Coca-Cola brand became closely interconnected with the name of the impoverished visitor Az Candler, who settled in Atlanta and, based on a recipe bought from Pemberton's wife, launched the production of Coca-Cola. So, in 1893, a company with an officially registered trademark arose. In 1894, the first bottled Cola was sold, sold in a rectangular transparent container. The first factory for the production of bottles with a drink appeared in the last year of the 19th century.

The formula of the drink was constantly improved, and over time, cocaine, harmful to health, was withdrawn from coca leaves. Also, the head of the company used many, at that time completely new, marketing moves. For example, Kendler sent a certain amount of free Coca-Cola to pharmacies in exchange for the addresses of their regular customers, so that he could then send them coupons for one free glass of Coke. In addition, in addition to the drink, branded souvenirs were also sold, which increased brand awareness among the population.

This paid off, and the enterprise began to increase its own scale. In 1916, the production of Cola in original bottles was launched, the format and design of which we can recognize among many others. The designer, Benjamin Thomas, wanted to create the most memorable shape and look, so that Coca-Cola products could be recognized, according to Thomas, even in the dark. The idea of ​​​​creating just such original bottles - with an extension to the bottom - was borrowed from the then fashionistas, who wore skirts with an interception below the waist. This was another key to the universal recognition of the Coca-Cola brand, whose success story developed at a rapid pace.

Coca-Cola advertising campaigns become especially successful when the brand becomes associated with Santa Claus. In this regard, many even think that it was the company that came up with their favorite New Year's character, and they explain this by the fact that Santa is always dressed in red and white clothes and always has the coveted bottle of Coke with him.

History of Coca-Cola: interesting facts

Coca-Cola in modern times

The history of the Coca-Cola brand is a story of tremendous success: today the corporation owns eleven large companies around the world and a couple of dozen separate bottlers. For example, in the Asian region, Coca-Cola Amatil Ltd. pleases customers with its products, and in America - Coca-Cola Enterprises Inc.

Many people mistakenly think that the history of the Coca-Cola company is connected only with the release of Cola, but in fact, thousands of bottles with a variety of drinks pass daily on the conveyors of this business giant. More than 2/3 of the world's sales volume belongs to the three "flagships":

• Coca Cola
• fanta;
• Sprite.

Cola's advertising campaign deserves special attention: a whole marketing department works tirelessly to keep the attention of its multi-million audience. Take a look at the recent marketing ploy with different names on Cola bottles, thanks to which each user wants to find exactly his name on his favorite drink. Surely, many of us have also seen the colorful advertising of the New Year holidays, which says that the New Year is impossible to spend without Coca-Cola.

The legendary drink, which has not become less popular than it was in the last century, is today one of the most recognizable brands in the world. The Cola trademark in red and white is hard to confuse with anything else. A sponsor of many sports competitions and an essential attribute of the Christmas holidays, the drink still pleases us with its unforgettable taste and offers options even for those who care about their health and figure. The history of the Coca-Cola Company is the history of absolute superiority in the field of soft drinks.

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